Privacy policy

 

Last updated: April 29, 2025

1. Introduction

This Privacy Policy ("Policy") describes how Wilswatches LLC, doing business as Wils Watches ("Wils Watches," "we," "us," or "our"), collects, uses, discloses, and safeguards the personal information of individuals ("Users," "you," or "your") who access or use our website, services, or otherwise interact with us. Wils Watches is a company organized and existing under the laws of the United States, offering products and services globally.

We recognize the importance of privacy and are committed to processing personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the California Consumer Privacy Act ("CCPA"), and other relevant national and international regulations.

2. Applicability and Scope

This Policy applies to the personal information we collect through our website and related services (the "Services"), regardless of the country from which you access them. By using our Services, you acknowledge and accept the practices outlined in this Policy.

Our Services are not directed to individuals under the age of eighteen (18), and we do not knowingly collect personal information from individuals under this age threshold. If we become aware of such collection, we will take all reasonable steps to delete such data without undue delay.

3. Categories of Personal Information Collected

Depending on your interactions with Wils Watches, we may collect and process the following categories of personal information:

  • Identifiers: Name, email address, postal address, telephone number, account credentials.
  • Transactional Data: Purchase history, order details, payment information (processed securely via third-party providers).
  • Technical and Usage Data: IP address, device identifiers, browser type, access times, referring URLs, and browsing activity via cookies and similar technologies.
  • Marketing and Communications Data: Preferences, consents, and communications between you and Wils Watches.
  • Geolocation Data: Where permitted by law and your device settings.
  • Customer Support Data: Information you provide when contacting customer service.

We may collect this information directly from you, automatically through your device, or from third-party sources as permitted by law.

4. Legal Bases and Purposes for Processing

Where required by applicable law (including the GDPR), we identify and process your personal data based on specific legal grounds, such as the necessity to perform a contract, our legitimate interests, compliance with legal obligations, or your explicit consent. We clarify the applicable basis for each purpose in this Policy.

We process your personal information for the following purposes and on the corresponding legal bases:

  • Provision of Services and Fulfillment of Contractual Obligations: To process and fulfill orders, manage accounts, provide customer support, and deliver requested products or services. (Legal basis: performance of a contract, GDPR Art. 6(1)(b)).
  • Website Operation and Security: To operate, maintain, and secure our website, including fraud prevention and ensuring the integrity of our Services. (Legal basis: legitimate interests or compliance with legal obligations, GDPR Art. 6(1)(c), (f)).
  • Marketing and Communications: To send promotional communications, newsletters, and offers, subject to your preferences and applicable law. (Legal basis: consent or legitimate interests, GDPR Art. 6(1)(a), (f)).
  • Personalization and Analytics: To personalize your experience, analyze usage patterns, and improve our Services.
  • Legal and Regulatory Compliance: To comply with applicable laws, regulations, and court orders.
  • Administrative and Accounting Purposes: To manage internal business operations, accounting, and record-keeping.
  • Network Advertising and Online Behavioral Advertising: We may partner with third-party advertising networks and participate in the Network Advertising Initiative ("NAI") to deliver targeted advertising. For more information, please review the "Cookies and Online Advertising" section below.

Where the processing of your personal data is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

5. Cookies, Online Advertising, and NAI Participation

We and our third-party partners, including advertising and analytics providers, may use cookies, web beacons, pixel tags, and similar technologies to collect information about your browsing activities across our Site and others. These technologies help us analyze trends, administer the Site, track users' movements around the Site, and gather demographic information about our user base as a whole.

We use the following categories of cookies:

  • Strictly Necessary Cookies: Essential for the operation of our website.
  • Performance/Analytics Cookies: Help us understand how visitors interact with our site.
  • Advertising Cookies: Used to deliver relevant ads and track campaign performance.
  • Social Media Cookies: Enable sharing and interaction with social platforms.

For a detailed list of cookies and their purposes, please review our [Cookie Policy].

We may participate in online advertising networks, including those operated by members of the Network Advertising Initiative ("NAI"), which may use cookies and similar technologies to collect information about your activities across unrelated websites for the purposes of delivering tailored advertisements. You may opt out of interest-based advertising by NAI member companies by visiting https://optout.networkadvertising.org/.

To learn more about interest-based advertising or to opt out of having your web browsing information used for behavioral advertising purposes, see www.aboutads.info/choices or www.youronlinechoices.eu (for EEA residents).

6. Global Privacy Control (GPC) and Consumer Signals

We honor the Global Privacy Control (GPC) signal in accordance with applicable law. Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and the General Data Protection Regulation (GDPR), we treat a user-enabled GPC browser signal as a legally valid request to opt out of the sale or sharing of personal information for the browser or device sending the signal. For more information on GPC and how to enable it, visit globalprivacycontrol.org.

7. Data Sharing and International Transfers

We do not sell personal information. We may disclose your personal information as follows:

  • Service Providers and Partners: To trusted third parties who assist in operating our website, fulfilling orders, processing payments, delivering marketing communications, or providing IT, analytics, or logistics support. These parties are contractually obligated to protect your data in accordance with this Policy and applicable law.
  • Legal and Regulatory Authorities: Where required to comply with law, regulation, subpoena, or legal process, or to protect the rights, property, or safety of Wils Watches, our customers, or others.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or part of our assets, personal information may be transferred as part of that transaction, consistent with applicable law.

We require all third-party service providers to process your personal information only on our instructions and in accordance with this Policy and applicable law. We maintain a list of categories of subprocessors, available upon request.

Given our global operations, your data may be processed in countries outside of your country of residence, including the United States. Where we transfer personal information outside your country of residence—including to the United States—we do so in compliance with applicable data protection laws, using recognized safeguards such as Standard Contractual Clauses, the UK International Data Transfer Agreement, or adequacy decisions, as appropriate.

8. Data Retention

We retain personal information for as long as necessary to provide the Services, fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. The criteria used to determine retention periods include: the nature of the data, the purpose for processing, and applicable legal requirements. For example, we may retain order information for at least seven years for tax, accounting, and legal compliance.

9. Data Security

We implement a variety of technical and organizational security measures designed to protect your personal data against unauthorized access, disclosure, alteration, or destruction in accordance with industry standards and applicable law. These measures include encryption at rest and in transit, access controls, regular audits, and staff training. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security. If you believe your interaction with us is no longer secure, please contact us immediately.

10. Automated Decision-Making and Profiling

We do not use personal information for automated decision-making that produces legal or similarly significant effects without human involvement. If we introduce such processes, we will provide you with specific notice and rights as required by law.

11. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Obtain confirmation regarding whether we process your personal data and, if so, access such data.
  • Rectification: Request correction of inaccurate or incomplete personal data.
  • Erasure: Request deletion of your personal data, subject to legal limitations.
  • Restriction: Request restriction of processing under certain circumstances.
  • Objection: Object to our processing of your personal data, including for direct marketing.
  • Portability: Receive your personal data in a structured, commonly used, and machine-readable format.
  • Opt-out of Sale/Sharing: If applicable, opt out of the sale or sharing of your personal data.
  • Withdraw Consent: Withdraw your consent at any time, where processing is based on consent.
  • Limit Use/Disclosure of Sensitive Personal Information: Right to limit the use or disclosure of your sensitive personal information (CPRA).
  • Object to Profiling: Right to object to profiling (GDPR/UK GDPR).
  • Not be Subject to Automated Decision-Making: Right not to be subject to automated decision-making (GDPR).

You may exercise your rights by contacting us as detailed in Section 13 below. We may require additional information to verify your identity and process your request.

If you are located in the European Economic Area or the United Kingdom and feel that your data protection rights have not been adequately addressed, you have the right to lodge a complaint with your local supervisory authority. Contact details are available here.

California residents have additional rights under the CCPA, including the right to know, delete, and opt out of certain uses of personal information.

12. Children's Privacy

Our Services are not intended for children under the age of 18 (or a lower age if permitted by applicable law). We do not knowingly collect, use, or disclose personal information from children under 18. If we learn that we have inadvertently obtained personal information from a child, we will promptly delete such information from our records.

13. Contact Us

For questions about this Policy, to exercise your rights, or for any privacy-related inquiries, you may contact us via:

14. Updates to This Policy

We may update this Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will notify you of material changes to this Policy, as required by law, by posting the revised Policy and updating the effective date. In some cases, we may seek your explicit consent to changes. The updated Policy will be posted on our website with the effective date. We encourage you to review this Policy periodically.

15. Policy Enforcement and Jurisdiction

This Policy is governed by the laws of the United States and, where applicable, the laws of the jurisdiction in which you reside. In the event of a dispute, you have the right to seek recourse in a competent court or data protection authority.

Wilswatches LLC
30 N Gould St Ste R Sheridan, WY 82801